Free business and investing Kindle books for 11 May 17

The Angel Playbook: An Essential Guide for Entrepreneurs and Angel Investors

by Lee Schneider

As an entrepreneur, your success depends on business communication skills.

Whenever you make a powerful business presentation, deliver a winning pitch, or ace your business meeting, you have the potential to deliver a shot of financial adrenaline to your passion project. You can get the money you need to launch a startup, develop a business idea, or put investment capital to work and make investors happy.

And who’s listening to your pitch for money? An intelligent investor, who is always looking for new ventures that have a strong team, the potential to dominate a market, and a plan for future growth. That’s the game of “investing 101.”

But what do you do when the rules of the game change?

With the advent of online investing in the form of equity crowdfunding, the JOBS Act opening the doors for new investors, and a new crop of startups reimagining and disrupting markets every day, there has never been a better time for entrepreneurs to raise money or for angel investors to seek new investments. With so much change, however, comes uncertainty. What angel investors and entrepreneurs need is a playbook, a manual that delivers the secret formula for financial success.

That playbook has arrived.

The Angel Playbook delivers the business communications techniques, methods, and mindset needed by entrepreneurs and angel investors to prosper and win.

Experts interviewed for the Playbook include experienced angels like John Harbison of Tech Coast Angels, Kevin Laws, COO of AngelList, Pocket Sun of SoGal Ventures, and Ross Blankenship of Angel Kings. The success secrets of equity crowdfunding are revealed by Ron Miller of StartEngine and Aaron Pollak of Chris Bechtel of Growth Engine Labs talks about how new ventures get traction, and Jessica Mah of inDinero walks us through the process of sustaining early success.
The Playbook addresses the psychology that drives successful investments in new companies. The Playbook opens the communications channels between the company founder and the investor, providing essential lessons for both so they can successfully navigate the changing funding landscape.

As a founder, you’ll learn the secrets of pitching new investments, how to recover from rejection, how to create a successful pitch deck, and more. Intelligent investors know the right questions to ask before they invest. The Playbook adds to that storehouse of investment knowledge, showing the angel investor how to sustain a productive relationship with a founding entrepreneurial team.
Included in the Playbook are profiles and listings of the top regional angel groups and how to pitch them. We cover equity crowdfunding with a clear-minded discussion of its pros and cons. Resources include a breakdown of investor schools such as 37 Angels and Stiletto Dash, as well as case studies and personal stories of startup CEO’s experiences at incubators and accelerators such as Y Combinator and Techstars.

Startup founders and investors alike will benefit from the Playbook’s advice on how to get the most out of the mentor-mentee relationship that is part of the angel investment process. Company founders and angels will learn how to work together and how to develop the relationship to breathe life into new business ideas and help them thrive.

What is a successful company if not an idea delivery system? It must succeed on that level first, even before it can make money. Once it starts to build revenue, it uses the engine of commerce to self-perpetuate. Investors prime that pump. In just the past few years, the investment landscape has changed dramatically.

How is all that going to work?

The Playbook answers that question in ways that help you move forward, whether you are an angel or an entrepreneur.

Job Shop Leaders: Small Wins From a Factory Life

by Torrence Smith

This book is about job shops. Inside is a combination of stories and practical tips from my experience. It’s not theory. This is how I lost money, made money, kept my job or got promoted. These are all the things I dug through the literature trying to find answers to.

Job shops can be many different types of businesses. Factories, distributors, and government offices could all be considered job shops. Job shops are all those places where the work you do, and the volume of work varies from day to day, even custom design businesses where every piece is unique.

There were seven challenges I struggled with that I couldn’t find adequate answers to. We talk about it here by addressing: controlling lead times, eliminating knack points, enlightened spending, solving dynamic capacity, getting to full kit, order unevenness (Mura), and Minimum Viable Process (MVP).

If you work in high volume mass production this probably isn’t written for you. If you’ve never lost a night’s sleep trying to understand how your business works, put this down. If you like big words and highly technical descriptions I’m not your guy.

This book is for the searchers.

I’m looking forward to this. Come on inside.


Q: Where did the idea for this book come from?

A: Hindsight is such a powerful tool. Sometimes it’s good to hit rewind and see how something happened. I’m also afraid of forgetting. So this book serves as a notebook of past projects, observations, and struggles. Hopefully, in some small way, it is also recognition of the people with whom I worked. The factory is much maligned. There’s no shortage of stories about people injured in them, or people seeking to escape them. I’d like to show that they are worthy of our efforts and our time. I believe we take joy in work, but the work must be challenging. And I’ve found that make to order factories and businesses fit the bill; combining repetitive production methods with a creativity we associate with the arts. Just because it’s worthwhile does not mean factory work is easy. Our days were often long and dirty. Team members were not always seen as artisans but rather as strong backs or willing minds. This bit of writing is my thank you to them.

Q: What were the major influences of this work?

A: Everyone stands on the shoulders of giants, and I am no different. I owe a great debt to Eli Goldratt for his logical thinking process and the Theory of Constraints (TOC); (a more rigorous approach to system thinking than I have witnessed since). As well as Bill Dettmer’s “The Logical Thinking Process”, Mark Woeppel’s “Visual Project Management” and many others – the practitioners who showed me the way forward. I mention all of them in the notes section at the end.

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