Free business and investing Kindle books for 25 Jun 18

Neuromarketing: Sell More through Effective Persuasion Techniques

by Quinn Spencer

What if you could get into the minds of your customers?

Neuromarketing techniques are based on scientific discoveries of what humans are really thinking. or wives. The brain processes thoughts so fast and people buy things so impulsively that it has often been hard to pinpoint why a certain someone makes a decision to purchase. But with neuromarketing principles, getting into the subconscious mind is now becoming easier and more targeted.

The secrets to getting more out of each customer are here. Find out more about decision-making, advertising, and branding by reading about topics such as:

  • Whether certain neuromarketing techniques apply to your business.
  • The latest findings and trends in neuromarketing.
  • How to improve your advertising campaigns to get a higher return on investment.
  • The best ways to stimulate the senses in consumers’ minds and create a desire to buy.
  • Sneaky methods multimillion dollar companies use to influence potential customers with packaging, urgency, stimulation, headlines, etc.
  • The simplest ways to keep someone interested in your store or products and convince them to spend more money.
  • If you have been marketing your businesses in the old, traditional ways, you are missing out. You may be leaving so much money on the table if you don’t understand what triggers a consumer to actually buy something or spend more on the same products. Branding and pricing psychology matters so much, and yet it still gets overlooked. Be smart and make more money getting a better understanding of humans and marketing better.
    Add this book to your cart. You will be amazed with some of the things you’ll learn.



    BUSINESS & ECONOMICS Premium Collection: 30+ Titles in One Volume: The Theory of Business Enterprise, The Higher Learning in America, The Vested Interests … The Socialist Economics of Karl Marxâ?¦

    by Thorstein Veblen

    This carefully crafted ebook: “BUSINESS & ECONOMICS Premium Collection: 30+ Titles in One Volume: The Theory of Business Enterprise, The Higher Learning in America, The Vested Interests and the Common Man, On the Nature of Capitalâ?¦” is formatted for your eReader with a functional and detailed table of contents.
    Thorstein Veblen (1857-1929) was an American economist and sociologist. He is well known as a witty critic of capitalism. Veblen is famous for the idea of “conspicuous consumption.” Conspicuous consumption, along with “conspicuous leisure,” is performed to demonstrate wealth or mark social status.
    Content:
    The Theory of the Leisure Class
    The Theory of Business Enterprise
    The Instinct of Workmanship and the State of the Industrial Arts
    The Higher Learning in America
    Imperial Germany and the Industrial Revolution
    The Vested Interests and the Common Man
    The Engineers and the Price System
    The Place of Science in Modern Civilisation
    The Evolution of the Scientific Point of View
    Why Is Economics Not an Evolutionary Science?
    The Preconceptions of Economic Science
    Professor Clark’s Economics
    The Limitations of Marginal Utility
    Gustav Schmoller’s Economics
    Industrial and Pecuniary Employments
    On the Nature of Capital
    Some Neglected Points in the Theory of Socialism
    The Socialist Economics of Karl Marx
    Böhm-Bawerk’s Definition of Capital and the Source of Wages
    The Overproduction Fallacy
    The Price of Wheat since 1867
    Adolph Wagner’s New Treatise
    The Food Supply and the Price of Wheat
    The Army of the Commonweal
    The Economic Theory of Women’s Dress
    The Instinct of Workmanship and the Irksomeness of Labor
    The Beginning of Ownership
    The Barbarian Status of Women
    Mr. Cummings’s Strictures on “The Theory of the Leisure Class”
    The Later Railway Combinations
    Levasseur on Hand and Machine Laborâ?¦
    The Use of Loan Credit in Modern Business
    Credit and Prices
    Fisher’s Capital and Income
    Fisher’s Rate of Interest
    The Industrial System and the Captains of Industry



    The Complete Guide to Control and Save Your Money: Take Control of Your Finances, Save Money, and be a Savvy Consumer

    by Emma Hayes

    This guide will show you literally everything you need to know on how to take control of your finances, save money, and be a savvy consumer. This book will be a short read, about two hours. However, I promise you that if you implement the principles listed in this book, it WILL change your life. Here are some of the things you will learn.

    – How frugal living can actually be a lot of fun
    – How to be a savvy consumer in a world of spending
    – A budgeting system that’s easy and effective
    – How to cut expenses without sacrificing
    – How to save money in all aspects of your life
    – How to save massive money as a homeowner
    – How to save money as a college student

    Hope you enjoy this book and leave me a message if you have any questions or comments! [email protected]



    Beyond the Box: Lean Out, Break Free, Rise Up!

    by Judith Rich Ph.D.

    This is a book about finding the courage to change your life when you’re torn between the need to cling to what is known and predictable, and compelled by an inner urge to grow beyond what you already know. At the point where those two conflicting needs meet, there is a gap. This book is about getting inside that gap, finding the tools to re-invent yourself, build your courage, and create a brave new life beyond the box.



    How To Trade Forex: How to make millions trading currencies

    by Chuck Thomas

    How To Make $ Millions In Forex Trading. Global Forex trading is the foreign market exchange involving currencies of countries around the world, which is a $4 Trillions a day market, almost all countries in the world, is usually represented by a company or their biggest banks, participating in those activities.
    In the forex market, we will find that money is sold and bought based on the value of the currency at the time. This is done to create balance in the currency markets around the world. This activity is similar to the stock market in a country, but in a much larger scale because it involves almost all countries in the world.
    There are some countries, which became the main trade center as Tokyo, New York, or London, but on the other hand, there are several locations that do not occur trading. Currency prices in these activities are always changing and different every day.



    Affiliate Marketing Secrets: Make money online using passive income (Step by step)

    by Thomas J

    Affiliate Marketing Secrets, Make money online, Passive income



    Marketing en Redes Sociales : Marketing en Facebook, Marketing en Youtube, Marketing en Instagram (Libro en Español/Social Media Marketing Book Spanish Version) (Spanish Edition)

    by Mark Smith

    â??â??¡Compra hoy la versión tapa blanda de este libro y obtén la versión eBook Kindle totalmente GRATIS!â??â??

    Este paquete incluye 3 libros: Marketing en Facebook, Marketing en Youtube, Marketing en Instagram

    **Marketing en Facebook**

    Este libro es una guía que te lleva de la mano y te ayuda a explorar el enorme panorama de Facebook, ofreciéndote numerosas tácticas factibles, comprobadas y enfocadas en obtener resultados. Todo este compendio se presenta de manera directa y fácil de aprender.

    Aquí se listan algunas de las cosas que puedes encontrar en este libro:

    • Cómo Crear una Página de Negocios Efectiva
    • Guía paso a paso para Crear y Gestionar Campañas Publicitarias Exitosas en Facebook
    • 4 Maneras de Hacer Dinero con la Mina de Oro llamada Facebook
    • Cómo Aprovechar el Poder de los Grupos de Facebook
    • 13 Estrategias Geniales para Generar Compromiso
    • Y mucho másâ?¦

    **Marketing en Youtube**

    Aunque existen muchos lugares excelentes para promocionar y comercializar tu empresa, ninguno es tan exitoso como YouTube. Es una plataforma que te permite hacer videos, lo cual puede ser una forma genial para ponerte en contacto con tus clientes además de brindarles beneficios. Sin importar el tipo de producto que estés promocionando, crear tu propio canal de YouTube y hacer que forme parte de tu estrategia marcará una gran diferencia en tu camino al éxito.

    Este libro dedicará un espacio para discutir algunas de las cosas que debes saber para comenzar tu estrategia de marketing en YouTube. Algunas de las cosas de las que hablaremos en este libro sobre marketing en YouTube incluyen:

    • Cómo empezar en YouTube
    • Hacer tu primer video
    • Conocer a tu público
    • Generar valor para el cliente
    • Consejos y Estrategias para tu canal
    • Cómo usar un video de conversión para vender algo más sobre tu producto
    • Cómo promocionar tus videos
    • Crear tu propia Campaña de AdWords
    • Usar YouTube Analytics para analizar el rendimiento de tu canal

    YouTube es una de las mejores plataformas para usar cuando se trata de promocionar tu empresa o negocio. Te permite ser realmente creativo e inventar una forma de establecer relaciones importantes con tus clientes.

    **Marketing en Instagram**

    ¡Te enseñaremos lo fundamental para utilizar la página â??Explorar’ de Instagram, cómo etiquetar, subcontratar, y mucho más! ¡Aprenderás a editar tus fotos con habilidad, haciendo que cada uno de tus productos deslumbre a esos clientes potenciales! Te enseñaremos formas ingeniosas para organizar concursos con tus seguidores a través de publicaciones para que se involucren con tu negocio, ¡y así lograr una imagen amigable y accesible!

    Dentro de este libro encontrarás

    • La forma en la que puedes crear una cuenta de Instagram solo para tu empresa o negocio: ¡no se necesitan cuentas personales!
    • Las conexiones que Instagram para Empresas tiene con otras redes sociales, ¡y cómo puedes atraer nuevos clientes potenciales utilizando esta gran ventaja!
    • Cómo empezar a usar Instagram para empresas: uso de anuncios de publicidad gratuitos, anuncios pagados dirigidos a aquellos que parecen interesarse en tu producto, ¡e incluso historias en vivo que gente de tu ciudad puede ver y que les puede interesar!
    • Las mejores formas para conectarte con tus seguidores: dar â??me gusta’ y comentar en las publicaciones que comparten, seguirlos, ¡puedes hacer nuevos amigos que te ayudarán a promocionar tu negocio!
    • Y mucho másâ?¦

    ¡Familiarízate con las funciones, las útiles herramientas, y los protocolos generales de Redes Sociales, y crea un negocio exitoso!
    Actúa Ahora Mismo. Haz Clic en el Botón Comprar.



    The Crucibleâ??s Gift : 5 Lessons from Authentic Leaders Who Thrive in Adversity

    by Dr. James B. Kelley

    The majority of us will spend our working lives being not our best self, but rather a lesser version of our self, often creating a public façade that does not match who we are behind closed doors. And thus, we slowly die by a thousand paper cuts.
    In an era of inauthentic leaders, the stakes could not be higher for embracing a better version of yourself that propels you and your team to success. In a social media world there is an abundance of false narratives about happiness and authenticity, it is easy to get lost on your journey. Authentic leadership expert Dr. James Kelley shows that the key to personal and professional growth lies in how we respond effectively to adversity. In fact, what causes us and our organizations the most fear can be our greatest gift, creating a positive meaning out of challenges.
    A test or trialâ??your individual crucibleâ??gives you the potential to increase self-awareness, develop deeper compassion, live with more integrity and boost connection with colleagues. High-impact leaders thrive in adversity because of their crucibles, not in spite of them.
    The Crucible’s Gift introduces you to lessons from over 140 diverse leaders who demonstrated the art of living more authentically. Combining these rich, raw and insightful stories with his knowledge of business and psychologyâ??as well as his candid accounts of what he has learned from his personal cruciblesâ??Kelley shows how to transform what holds you back into traits that will propel you forward, encouraging you to step fully into your life.
    The world demands leaders who can accomplish the impossible, delegate effectively and inspire their teams. The Crucible’s Gift shows that, provided you’re open to receiving it, today’s worst situation may be tomorrow’s biggest opportunity. No more bullshit excuses.

    * * * * * * *
    Author, speaker and consultant Dr. James Kelley was born in Portland, Oregon. Following the completion of an MBA and a year of teaching English in Japan, James moved to Australia to pursue his Ph.D. in International Marketing. He is the host of the Executives After Hours podcast, where he explores topics such as authenticity and success with leaders from diverse organizations and industries. Kelley currently teaches at the United Arab Emirates University in Dubai, and resides near Dubai with his wife, Mary, and their four children. www.drjameskelley.com

    * * * * * * *
    “The Crucible’s Gift offers leaders insight into their deepest places that define them. Prepare for a remarkable journey of self-discovery, guided by the stories of leaders who had the courage to go on record in this book and the insights of the author, James Kelley, whose own story made this book complete.”
    -Dr. Marshall Goldsmith, Thinkers50 #1 Leadership Thinker in the World

    “James Kelley’s extraordinary book, The Crucible’s Gift, will guide you on a deep exploration of how to become an authentic leaderâ??learning and growing from your crucible experience with increased self-awareness, integrity, compassion and ability to relate to others. Following Kelley’s great wisdom will not only enable you to become a better leader but a better human being as well.”
    -Bill George, senior fellow at Harvard Business School, former chair & CEO of Medtronic and author of Discover Your True North

    “We all face challenges. James Kelley’s insightful new book shows us how we can leverage adversity to become better leadersâ??and humansâ??by embracing our true selves.”
    -Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University’s Fuqua School of Business

    “Everyone faces adversity and we all arrive at crucibles that dictate our next path. In this book, Dr. James Kelley highlights the 5 lessons we need to learn to succeed and how the â??micro-moments’ we encounter help us become better leaders.”
    -Jeffrey Hayzlett, primetime TV & podcast host, speaker, author and part-time cowboy



    The New Intelligent Investor: Debunk Fundamentally Flawed Thinking, Safely Invest In The Worldâ??s Stock Markets (Intelligent Investor, Value Investing, Stock Markets, Stock Exchanges)

    by Mac Murray

    Attention All Self-Directed Investors, Value Investors, and Intelligent Investors

    First Public Release. Get this groundbreaking work for just $0.99. Regularly priced at $9.99.

    If you are the average Self-Directed Investor trying to go about Value Investing or navigating stock markets on your own, this book is going to save you a lifetime of exasperation.

    Value Investing stands or falls on the truth or falsehood of publicly available earnings data. Unfortunately for the vast majority of Self-Directed Investors, the truth or falsehood of reported earnings is literally impossible to know. In the largest CFO survey ever conducted nearly 400 American CFOs assert an incredible 1 in 5 corporations manipulate earnings within the confines of GAAPâ??Generally Accepted Accounting Principles. Did you know GAAP allows for intentional earnings misrepresentation?

    Not reassuring given the endless procession of high profile accounting scandals, including Worldcom, Tyco, Healthsouth, Freddie Mac, Fannie Mae, American Insurance Group, Lehman Brothers, Saytam, Olympus, Tesco, Toshiba, and so on. Which begs the question:

    If Chief Executives conspire to deceive hundreds of thousands of employees, all-star Boards of Directors, Big Five/Four Accounting Firms, Wall Street’s top securities analysts, America’s biggest credit rating agencies, the United States Securities Exchange Commission and even Federal Reserve Chairman Alan Greenspan (!), think about it:

    What chance does the average Self Directed Investor have in the face of intentional high-level disinformation? In the instances Big Accounting firms and investment banks themselves are complicit or negligent, how could the average Self Directed Investor know before it was too late?

    Value Investing stands or falls on the trustworthiness of the earnings number. Publicly available earnings data simply cannot be trusted. If the primary means for calculating value cannot be trusted, then Value Investing itself cannot be trusted. Thus, Self-Directed Investors must confront the brutal fact: If you aim to be an Intelligent Investor, Value Investing is not an intelligent way to invest.

    Intelligent Investors are in desperate need of an alternative to earnings-dependent formulas. Debunk “Fundamentally flawed” thinking and learn to make informed, high-probability decisions which do not depend on human intervention: No news, no stockbroker, no financial adviser, no stock market guru, no analyst, no ratings agency, no hot tips over the water-cooler.

    Featuring maverick researcher and Emerging Markets specialist Mac Murray, the first Western-born stockbroker in over 40 years at the Philippine Stock Exchange. In this landmark book you will learn the investment secret one of the world’s wealthiest family dynasties utilized to dominate the British bond market for a hundred years, combined with the 21st century’s most profit-optimizing and risk-reducing strategies straight from the trading floor of the most exotic stock exchange in the world!

    Happily, for those of us who love Benjamin Graham, Value Investing, and the classic The Intelligent Investor, the alternative investment method detailed here encompasses the spirit of Value Investingâ??including Margin of Safety, Preservation of Capital, and a Systematic Process of Investingâ??perhaps even better than traditional Value Investing does itself!

    Here Is A Preview Of What You’ll Learn…