Free business and investing Kindle books for 11 Jul 18

Doing business in China online: The most comprehensive guide to digital marketing in China

by Val Kaplan

Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc.

On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies.

This book covers all aspects of developing successful digital marketing programs for China – from market research to search engine marketing to mobile and social media and other marketing channels.

Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers. Local market specifics often require companies to significantly pivot their marketing strategy to adjust to the new reality.

Essentially, this is what this book is all about – how foreign companies can adapt their existing marketing practices to Chinese market and devise new effective marketing strategies that deliver real results.

The primary focus of this book on online digital marketing is due to two reasons. First, practice proves that it is the most efficient and cost effective channel in China and it is becoming increasingly so. It is also widely predicted that digital aspect of marketing will inevitably become the most important element in overall marketing strategy as people will continue moving more of their traditionally offline activities into online realm.

The second reason is the unprecedented proliferation of ecommerce in China. Chinese ecommerce market is already larger than that of US and is predicted to pass $1 trillion mark in 2019.

This makes digital marketing a natural choice for promoting anything that can also be bought online, which, in China’s case, is pretty much everything. The ability to place a point of sale just a click away from an ad shortens the sales cycle and makes conversions much faster and easier to achieve.

This book will not only give you a solid understanding of digital marketing landscape in China but also serve as guide to develop your own marketing strategy for your business.



Real Estate: Financial Blueprint for Success: Investing, Flipping Houses, Home Buying and Rental Properties (House Flipping, Flipping Houses, Rental Properties, … Real Estate Sales, Real Estate Investing)

by Alan Anderson

HAVE YOU EVER WISHED THAT YOU COULD TRY A DIFFERENT APPROACH TO GROWING YOUR MONEY? DO YOU WANT TO LEARN A VIABLE WAY TO ACHIEVE FINANCIAL SUCCESS? LET ME TELL YOU A SECRET.

There are numerous ways out there that can help you grow your wealth, but the question is, can they help you grow your wealth substantially? Is there any way through which you could earn considerable returns with minimal risk? The answer lies in real estate.

But how do you invest in the right property to earn a substantial income?
It’s easy! This book has got all bases covered to guide you through the process of making real estate a gold mine. With the right knowledge and technique, you can be on your way to making substantial gains in your income!

In this book, you will learn:

  • How to select the right property
  • What to consider when selecting a home
  • How much to invest
  • Which way to go between renting and selling
  • How to get the financing you need
  • When to flip a home

Discover the possibilities and make your way toward achieving wealth!

GRAB YOUR COPY NOW!



Dona ciò che sei (Italian Edition)

by Avis Regionale Marche

Il miglior modo per comunicare un valore è testimoniare un’esperienza. Farlo senza troppi discorsi, ma raccontando come nella propria vita quel valore si è tradotto concretamente. Riuscendo, quindi, a ridurre al minimo la distanza tra chi parla e chi ascolta. Ã? ciò che si propone questo ebook, che raccoglie 18 testimonianze di persone di tutte le età.Si tratta di storie semplici di persone nella cui vita la donazione ha trovato un posto più o meno ampio. Perché quando nella vita entra un modo diverso di vivere e guardare le cose, allora è possibile che questo investa tutto, fino ad arrivare a qualcosa di così concreto come donare il proprio sangue. Ci sono storie di ragazzi che, partendo da una semplice donazione di sangue fatta a 18 anni, si stanno coinvolgendo appieno nella vita dell’Avis. E ci sono persone la cui vita è stata salvata in un modo o nell’altro dalla donazione di sangue. Come Antonella, guarita dall’anemia mediterranea grazie a una donazione di midollo osseo e, in precedenza, a tante trasfusioni rese possibili da tanti anonimi donatori. O come Enzo, che, dopo una vita di donazioni, che magari hanno contribuito a salvare tante persone di cui non conosce il nome, ha salvato anche la sua stessa vita grazie ai controlli periodici del sangue. Sono storie che, pur nella diversità delle situazioni, ci testimoniano che chi dona, in fondo, riceve anche tanto: in gratificazione, rapporti umani, amicizia, e anche in salute personale.Perché donare non è una cosa solo per super-uomini o persone più “buone”, ma è un’esperienza alla portata di tutti. Anzi, che è inscritta nella nostra natura umana. E che ci permette di ricevere molto di più di quello che abbiamo donato, come testimoniano molti degli intervistati: il dono dà gioia, una soddisfazione che non è effimera ma rimane nell’animo. Perché, citando Papa Francesco, «è nel dono di sé, nell’uscire da se stessi, che si ha la vera gioia».



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