Free computers and the internet Kindle books for 04 Nov 18

Newsletter Nectar: Email List Secrets from a Newsletter Marketing Guru – Template for Newsletters Included

by M.J. Katz

Tired of your Facebook business posts getting little to no interaction? Despite the rise of social media, one communication method continues to outperform nearly all others: email. Email newsletters are an amazing way to stay in front of your audience and build your brand… but only when done right!

You know those “marketing gurus” that always seem to have a massive following, right at their fingertips? They didn’t buy that audience, they built it. Creating an organic, genuine audience that buys from you again and again isn’t rocket science – you just need a consistent voice and finely-tuned newsletter.

Newsletter Nectar shows you how to do just that. With 15 years as a leader in newsletter marketing and business storytelling, M.J Katz walks you through every aspect of newsletter creation, from concept-building to hitting “send.” There’s even a pre-made newsletter template included to get you started!

Here’s what you’ll find inside:

– Learn the basics of what works and what doesn’t in email marketing
– Build your subscriber base and energize your existing list
– Fine tune your messaging to increase open-rates and ROI
– Understand how to use storytelling to write emails that get forwarded to new people
– Position yourself as a likable, passionate expert in your field
– Start generating consistent, real sales from your list

If you don’t have an email list that you’re sending frequent, high-quality newsletters to, you’re missing a huge opportunity. Getting started is easy, and Newsletter Nectar makes it even easier with step-by-step instructions, templates, and answers to all your FAQs.

About the author:
An award-winning humorist and former corporate marketer, M.J. Katz, specializes in helping professional service firms and solos develop clear and compelling email newsletters.

He has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.

He is the author of four books, and has published more than 400 issues of his own twice-monthly email newsletter and podcast, which together have 6,000 passionate subscribers in over 40 countries around the world.

He has an MBA from Boston University and a BA from McGill University in Montreal.



Building Blocks of AI: Neural Networks and their applications

by Robert Moose

Artificial Intelligence is a hot topic. Companies are spending and are projected to spend large amounts of money on data analysis and researchers are steadily producing breakthroughs. Much of the recent success in the field of machine learning is due to the application of learning software based on deep neural networks. Although there is much talk about the implications of AI, this is often done without a technical understanding of the algorithms behind it. This book aims to explain how Neural Networks work without getting mathematical, and to show some recent applications where they are used.



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